Federated Learning 101: An Introduction to Privacy-Conscious Machine Learning and Why Companies Should Consider it
Introduction 71% of users expect a personalized experience when shopping online, as revealed by a McKinsey study from November 2021 [1]. Similarly, a study published in 2021 [2] finds that between 77% and 89% of users in Germany, Great Britain, and the United States accept personalized recommendation services in areas such as entertainment and shopping applications. In fact, leading providers like Amazon, Spotify, and Netflix are known to be at the forefront of applying machine learning to deliver such personalized experiences. However, the same study finds that a majority of users are opposed to the collection and use of their personal data for that purpose. Moreover, more than 80% express concerns about data privacy in these countries whereas the number is at 68% worldwide according to the IAPP Privacy and Consumer trust report from March 2023 [3]. Legislations like the General Data Protection Regulation GDPR in the EU, the California Consumer Privacy Act ( CCPA) or the ...